Very often companies forget that their employees are one of their most valuable stakeholders and that internal communication is key for the overall global strategy of the business. Traditional channels are not enough to maintain your employees fully motivated, interested and well informed about the things that are happening within the organisation and the industry.
MY SOCIAL BRAND offers an innovative system that allows you to take the outmost control of current social media channels and put them in the hands of your employees.
The best ambassador out there is the one that knows you the best, which, in this particular case, it’s your employee. When an employee shares information about your company, amongst other things, is sharing credibility to the public. His/her opinion can be as valuable as the one of a happy customer.
Take for instance an average Facebook user who has a median number of friends of 200 and an average follower base of 208 on Twitter. Now multiply that by your number of employees and you’ll reach an estimate of the potential audience you could be reaching.
My Social Brand helps you turn your employees into effective brand ambassadors in a friendly and easy to use platform.
Your employee’s social networks posses 10 times more contacts than the ones you already have on your database. Aligning your employees with your company’s communication objectives will allow you to reach a wider audience in comparison with your current corporate channels.
Involve your employees from the first day in a single communication strategy.
Use My Social Brand to motivate your employees by creating incentives which invite them to participate more actively in the communication process of the company.
In the long run, your already established ambassadors will be able to share your company’s mission, vision and overall values with the public. Furthermore, this could in change turn-out to become an interesting hiring tool which attracts candidates that could potentially fit in your company culture.
Online reputation is key for any company and My Social Brand helps you manage it. Your employees will have at their disposal the content you select and approve exclusively through a content curation process.
Your employees will use the platform throughout their networks to multiply your company’s voice transmitting the most relevant and important information.
As your employees become ambassadors of your brand, they will increase their power of recommendation within their already established networks.
Your employees will use My Social Brand to share and recommend already established content by your company, increasing therefore, the chances of making a sale.
